TABLE OF CONTENTS
Title Page
Certification
Acknowledgement
Table of contents
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the study
1.3 Objective of the study
1.4 Significance of the study
1.5 Scope of the study
1.6 Limitation of the study
CHAPTER TWO
2.0 Literature Review
2.1 Concept of sales promotion
2.2 Objectives of sales promotion
2.3 Sales promotion planning strategy
2.4 Factors determine the selection of sales promotion
2.5 Concept of consumer products
2.6 Types of consumer products
2.7 Effect of sale promotion in marketing of consumer products.
2.8 Hypothesis formulation
CHAPTER THREE
3.0 Research methodology
3.1 Research Design
3.2 Sample size and sampling
3.3 Data collection method
3.4 Data presentation Techniques
3.5 Data analysis techniques
CHAPTER FOUR
4.0 Data Presentation and analysis
4.1 Historical background of the study
4.2 Data presentation
4.3 Data analysis
4.4 Test of hypothesis
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendation
Bibliography
